Spotify Data Science Case Study: Entering the Podcast Space
Dive into a case study on how to evaluate the business tradeoffs of a company like Spotify
A media company makes its money from monthly subscription fees. The company is considering entering the podcast space.
How would you measure the impact on the customer lifetime value of such a move?
What is the interviewer looking for?
- Can you clarify the problem and apply it to Spotify’s goals?
- Can you evaluate the tradeoffs of such a move in terms of different factors like growth, revenue, and customer value?
- Can you structure your answer so that it applies data-driven decision making?
Clarifying questions & assumptions
Clarifying Question 1
Before I get started. I want to understand, what is the current monetization model? Are we assuming that this is Spotify and I can make those assumptions for myself?
Interviewer Answer
I’d say you could probably choose Spotify, the New York Times, or any kind of media that primarily does one thing such as…
